Root + Spear is a boutique content shop serving health, tech and social good brands.

We know and respect the tried-and-true methods of online marketing but insist on pushing the boundaries, trying new things and building something unique. We combine our creative ideas with our content strategy, copywriting and community-building expertise to help brands create new realities.

Our founder, Nicole Kaunitz, has a decade of marketing experience. Previous projects span industries from pre-seed startups, to Fortune 500, to nonprofit organizations.

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About the Founder

Nicole Kaunitz

“I’ve been passionate about writing for as long as I can remember. After years of exposure to different digital marketing and content strategy approaches, I hit my stride when I learned how to bring my other passions into play: digital anthropology and mental health. Now, I’m passionate about applying what I’ve learned to brands and founders who are passionate about using digital channels to make a positive impact on the world around them.”

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Experience:

My agency background allowed me to deepen my expertise in social media while simultaneously broadening my specialties in content strategy, content creation, UX and more.

I’ve gained experience across industries, working directly with founders as well as partnering with global corporations.

Some of my past clients you might know include Walgreens, John Carroll University, White Castle, PrimaLoft, Blippar and United Way.

Our Values

  • We are anti-hustle

    We can love what we do and still admit that we work to live…we don’t live to work. Hustle culture devalues our physical and mental health. We’d rather represent our belief that we all deserve to thrive in a balanced lifestyle.

  • We lead by example

    We are servant leaders who live our values. We lead by example both as individuals and as a firm, ensuring that our content, actions, boundaries and relationships remain true to our values.

  • We expect abundance

    We bring an abundance mindset to all things. We know that there is room for everyone to succeed. We believe that doing good work creates positive feedback loops.

  • We respect the indiviual

    We encourage knowing—and enforcing—personal boundaries. We are inclusive of all abilities and celebrate diverse perspectives. When a boundary is expressed, we do our best to respect it.

  • We work with integrity

    We don’t seek the easy way out. Humility and honesty guide us, so that we can both tell the truth and accept the truth. We challenge ourselves to seek better solutions.

Bring these passions and values to your marketing program.

If it sounds like a good fit, get in touch today.